Deft Move
Get early access
Get early access
← All playbooks

Playbook

I need to find my first customers

Talk to people before you build, sell the outcome, and turn the first wins into proof.

Get your first 5 customers

Talk to people before you build, sell the outcome, and turn the first wins into proof.

7 cards · 3 free to preview

Start the path →
  1. 1 Only one mistake kills startups Talk to customers before you build. Principle First Founder Free
  2. 2 Claim a beachhead Play The Freelancer Free
  3. 3 Get out of the building Principle First Founder Members
  4. 4 The Mom Test Framework First Founder Free
  5. 5 Sell the outcome, not the hours Principle The Freelancer Members
  6. 6 The case-study portfolio Play The Freelancer Members
  7. 7 The Why conversation Script The Freelancer Members

Deft Move

Member sign-in

Already a member? We’ll email you a secure sign-in link. New here? Become a member first.

Appearance

Mode

Accent