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Playbook

I need to know if my idea is real

Run honest problem interviews, test the riskiest assumption first, and write a hypothesis that can actually fail.

Validate your startup idea

Run honest problem interviews, test the riskiest assumption first, and write a hypothesis that can actually fail.

6 cards · 2 free to preview

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  1. 1 The Mom Test Ask about their life, not your idea. Framework First Founder Free
  2. 2 Only one mistake kills startups Principle First Founder Free
  3. 3 Problem interviews before solution Script First Founder Members
  4. 4 Test the riskiest assumption first Play First Founder Members
  5. 5 Painkiller, not vitamin Principle First Founder Members
  6. 6 Write a hypothesis that can fail Framework First Founder Members

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